Apartments are bought on Facebook?! Real estate agents on social networks.
In social networks, company managers and employees, talking about their products or services, get an idea of the company’s image and build closer relationships with existing and potential customers.
It’s no secret that social networks have taken over the world and there is hardly anyone who has not signed up for Facebook. In society, social networks are used for many and different purposes. More and more entrepreneurs are taking a step into social networking sites in order to increase their visibility, promote their company’s name, advertise their company’s services, etc.
For example, the head of the TRIBUS agency, Igor Trošin, actively communicates with the public using his Facebook page.
People’s interest in real situations and the need to see the human factor, real situations and events, opinions and discussions can be felt. TRIBUS agents give their followers exactly this opportunity – to learn more about the agent’s daily work, daily schedule, various situations and their solutions. Agents often offer followers to get involved in solving various industry-related situations by asking questions. One of the biggest benefits of following an agent page like this is being the first to know. Be the first to find out about a property you might want before it hits the ad portals. Also, such a page helps customers make sure of the agent’s competence, which cannot be seen on the company’s website.
The TRIBUS agency also actively uses the agency’s official Facebook page.
It is a way to inform clients, colleagues and partners about current events in the real estate industry, as well as to introduce the agency, its achievements and daily activities to the public.
Various groups have become very popular on Facebook.
Groups are a good way for people to share information about a particular topic. The main activity of TRIBUS is real estate, its sale, renting, etc., that is why the group “Apartments in Riga – For Sale – For Rent” was created. In the group, members post properties that are for sale or rent. The group currently has 35,000 members and is constantly growing. Property owners often post ads in groups and don’t post them elsewhere, especially rentals. Accordingly, it is a good channel to keep track of current offers that you may not be able to find elsewhere.
Social networks are an environment that helps to understand and evaluate what is happening today.
Using these channels, it is important for the TRIBUS agency to introduce itself, the work of a real estate agent and the real estate industry as a whole to clients, colleagues and partners. People’s understanding of the industry and knowledge of the specifics of the operation improves further communication and cooperation.
