Why do you need a broker?
When trying to sell their property, people are often faced with a choice – to do it themselves or entrust it to a broker? Also, the question is often asked – is there any point in being a real estate agent? The broker performs all the necessary actions on behalf of the client so that the transaction proceeds as successfully as possible and within the terms required by the owner.
The agent is responsible for:
- property valuation;
- advertising;
- communication with the buyer;
- transaction management.
Assessment
A broker or real estate agent objectively evaluates and determines the price for the sale of property. To do this, the following is taken into account:
- total market supply;
- total market demand.
The realtor evaluates how many similar objects are currently offered on the market, and what their selling prices are. The active interest of buyers in these properties is also taken into account. Also, the broker examines the number of transactions registered in the land register in order to evaluate the real purchasing power of similar objects and at what final prices they are purchased. Taking into account the client’s chosen time frame for realization, the agent develops the right strategy and sets the price for the property to be sold.
Advertising
The realtor makes sure that as many potential buyers as possible learn about the client’s property. This is achieved by:
- placing advertisements;
- reviewing databases of real estate agencies;
- offering the property to customers looking at similar properties;
- communicating on social networks.
The real estate agent places the sales ad on all the necessary Internet sites. Also, the broker exchanges information about customer wishes with other real estate agencies every day. Thus, the property is immediately offered to those buyers who have shown such interest in other companies. By finding similar properties for their clients, the agent also offers this particular one. Advertising the property in social network groups is also an integral part.
Communication with the buyer
The realtor, instead of the object owner, takes care of communication with potential buyers:
- before viewing the property;
- after inspecting the property.
Communication with potential buyers instead of the owner of the object saves a lot of time for the seller, and a feedback link is formed – the broker continues to maintain communication with the buyer after the inspection of the property, answering all unclear questions.
Managing the transaction
A real estate agent professionally takes care of all the steps necessary to make the transaction happen. It is:
- compiles a list of actions to be performed;
- offers a solution in case of problem situations;
- offers a compromise between buyer and seller.
In order for the transaction to proceed successfully, the broker compiles a list of actions to be performed in the correct order. If unexpected snags occur during the course of the transaction, the agent offers the most optimal solution so that clients do not lose their money and time at any point in the process. When there are different opinions on price or other issues between the buyer and the seller, the broker as a mediator helps to find a compromise. In order to get the best result in the sale of your property, it is undoubtedly necessary to evaluate and find the most suitable realtor.
